ArLyne's Diamonds

A running commentary of ideas

Monday, December 12, 2011

Marketing Plans

I think it's important when creating a marketing plan to be consistent. I like seeing logo, colors, fonts, style of wording and everything else that comes out of the organization reflect the mission/vision of that org.

For example, City Lights, is an "edgy" off-off Broadway type theater group in San Jose. Interestingly enough, it is even "off" the main strip of entertainment in the city.

They have a wall - a bright red brick wall - with the name City Lights Theater on it. I'd love to see that same image on their promotional materials, ticket information, and even their playbill.

Marketing - branding - needs to be big bold and consistent.

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