Be Powerfully Persuasive
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Do you want to win – or to persuade?
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When they don’t listen do you become
frustrated? If so, what do you tend to
do – become argumentative? Hit them with
more statistics and logic?
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If you want to persuade, be persuasive – don’t
argue – don’t educate!
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Liberals offer emotion, and a “chicken in every
pot” What’s your emotional appeal?
What’s the win? The immediate
gratification? The Promise?
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Maintain a “user-friendly” attitude and style.
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Negotiation starts with small successes.
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Learning takes Place Incrementally – building on
prior learning.
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Notice and reward successive approximations.
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Keep your words and ideas simple.
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Become a story teller, use anecdotes, events that
your audience can relate to, jokes that express your point – intersperse these
with your facts.
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Find the innovators, creators, high risk takers
– and persuade them first – the followers will follow behind.
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Don’t be discouraged when you learn that people
stand where they sit.
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Modify ideas and attitudes first – emotions will
follow.
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Create excitement, vision, visceral reactions.
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Reward yourself for small successes – and –
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Remember that we have made great strides
already.
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