ArLyne's Diamonds

A running commentary of ideas

Wednesday, May 07, 2014

Professional Branding

A few of us were discussing personal branding – particularly as it pertains to job seekers.  It occurred to me – after the conversation of course - that your personal brand is all you are – it is a combination of:
·       The way you feel about yourself
·       The image you project, posture, looks, the way you dress, voice, etc.
·       Your elevator speech
·       Your “sweet spot” skill set – what you love doing and what you do well
·       Your marketing materials – including business card, website, resume, etc.
·       It is the overall impression (perception) others have of you.

So – is yours as professional, positive and upscale as you’d like it to be?  If not, what are you planning to do to improve it?

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