Professional Branding

A few of us were discussing personal branding – particularly as it pertains to job seekers.  It occurred to me – after the conversation of course - that your personal brand is all you are – it is a combination of:

·       The way you feel about yourself

·       The image you project, posture, looks, the way you dress, voice, etc.

·       Your elevator speech

·       Your “sweet spot” skill set – what you love doing and what you do well

·       Your marketing materials – including business card, website, resume, etc.

·       It is the overall impression (perception) others have of you.

So – is yours as professional, positive and upscale as you’d like it to be?  If not, what are you planning to do to improve it?